洲际品牌介绍.pptVIP

THANK YOU THANK YOU Being a great brand, it never starts from what a company can offer, it always starts from what the consumers want. So it’s very important to have intimate insights of our target guests. For InterContinental, our target guests are more than successful and wealthy, they’re are affluent travelers who’re more sophisticated, international, curious to explore the world and willing to share their rich experience. Most of them are aged above 35, sitting in the senior leadership team such as departmental heads or CEOs, and normally their jobs make them cosmopolitan to have broad views of the entire world. These guests are contributing the most to our revenue, so we need to be sure we understand their needs and serve them well. Then, what does InterContinental mean to these important guests? Who are we? We’re understatedly luxury, we’re truly international, and we’re always willing to share our rich experience and heritage, all these just fit their luxury profile and cosmopolitan lifestyle. It’s important to always bear this in mind, so that everyone of us can deliver it consistently to our guests in every touch point, whatever via a magazine ad, a FB offering or a door man greeting. I have a vivid spokesperson or celebrity for you to better remember InterContinental, how this brand feels like, you can simply look at our Mr. Shackleton. The day we first met when he’s saying warm welcome to me, I thought WOW this gentleman looks so like Richard Gere, and the more important, he could tell the brand of my necklace in 5 second. The 1-min meet was so impressive, not only because his outlook is so interContinental but also because his knowledge is so in-the-know. And these are our key competitors. Be sure we eyes on them closely, make instant response to their actions to win more love from our guests. * This is the existing retail offering. Packaging innovation exclusive to InterContinental to be tested in September/October. The packaging is availab