洲际集团介绍.pptVIP

There are 7 well recognized and respected hotel brands in our portfolio in 100 countries and territories and each brand is unique in its individuality, culture and in the diversity of target guests. 集团在100个国家和地区拥有共7个闻名于世、倍受尊崇的酒店品牌，每个品牌在个性、文化和目标消费者的多样性上都有自己独一无二的特色。 InterContinental history began in 1946 when InterContinental Hotels Corporation was founded by Pan American Airlines and the first hotel opened in Belem, Brazil in 1949. InterContinental is the world’s first truly international hotel which had a vision of connecting people with new exciting places. Bass PLC purchased InterContinental in 1998 from a Japanese based Saison Group. In 2002 InterContinental started a major campaign on refocusing it’s brand hallmarks and service culture to raise the brand awareness and differentiate itself from the competition. This re-branding initiative was followed by “Do you live an Intercontinental Life?” global advertisement campaign in 2005 to further refine the hallmarks and create a unique “In the Know” brand positioning. By entering into a global partnership with National Geographic Society Intercontinental enhanced the “In the Know” concept focusing on geo-tourism creating a reputation of a Responsible Business company. Nowadays InterContinental continues to connect well-travelled guests to what’s special about the destination and encourages its people to share their knowledge so that the guests enjoy authentic experiences that will make their world bigger. 洲际酒店的历史始于1946年，最初的洲际酒店公司由泛美航空公司创立，第一家洲际酒店于1949年在巴西的贝伦市开业。洲际是世界上第一家真正的国际性酒店，其愿景是让人们游历新开发的目的地。1998年，巴斯公司从日本Saison集团手中购买了洲际品牌。2002年，洲际启动了一项大规模的全新品牌定位宣传，重新着眼其品牌特色和服务文化，以提高洲际品牌的知名度并彰显与竞争对手的不同。随后，在2005年，公司举行了名为 “洲际人生，知行天下”的全球广告宣传活动，对洲际的品牌特色给予了进一步提炼，并开创了独一无二的“深入洞悉”的品牌定位。通过与国家地理社团建立全球合作联盟，洲际品牌深化了“深入洞悉”的理念，关注地质旅游，为公司塑造了负责任经营的形象。今天，洲际继续为游历各地的旅客呈现目的地的独特特色，并鼓励酒店员工与客人分享资讯，让客人享受最原汁原味的体验，了解一个更广阔的世界。 Crowne Plaza Brand was founded in 1983 as an upscale extension of Holiday Inn and initially opened as Holiday Inn Crowne Plaza in Roc