玩具的故事课件培训讲学.ppt

英文经典广告词集锦 1. Good to the last drop. (Maxwell) 滴滴香浓，意犹未尽。 麦斯威尔咖啡 2. The taste is great. (Nestle) 味道好极了。 雀巢咖啡 3. Take time to indulge. 尽情享受吧！ 雀巢冰激凌 4. Things to better with Coca-cola (Coca-Cola) 饮可口可乐，万事如意 5. You can’t beat the feeling. (Coca-Cola) 挡不住的诱惑 6. Generation next Pepsi 新的一代 7. Fresh-up with seven-up (seven-up) 提神醒脑，喝七喜 七喜 8. Obey your thirst. 服从你的渴望 雪碧 9. The choice of a new generation (Pepsi) 新一代们的选择 百事可乐 10.Melt in your moth, not in your hand. (MM) 只溶在口，不溶在手 Unit 5 Toy Story玩具总动员 by David Cohen 大卫?科恩 布鲁克林人（美国纽约西南部的一区），在1963年获得哥伦比亚大学本学院的学士学位后，以密歇根大学1968年博士生肄业生的身份赴安阿伯市（美国密歇根州）从事临床心理学硕士项目研究。科恩教授目前在位于奥斯汀的得克萨斯州大学从事于临床心理学以及个体差异/进化心理学的教育工作。 Key Words 1.natural credulity n. too great a willingness to believe 天生轻信 2. brand literate ----精通各种品牌 Literate adj. able to read and write 能读写的 3.underestimate v.低估 ＂under-＂prefix less important or lower in rank (指人)地 (指人)地位，职位低的，次的 under act 演出不正　underarm 低手 underdone 半生不熟的 4.Take advantage of sb =deceive sb （欺骗）或捉弄某人 Language notes 1. Call it cynicism. Call it sophistication. The word it in these two sentences is used to denote the things mentioned in the above paragraph. 你可以管这叫玩世不恭，你可以管这叫精于世故。 2.They can see through marketing hyperbole. 他们并能看穿“广告的夸张”。 3.Ammirati Puris Lintas: (Latin name) is a famous advertisement corporation in London. It has its branch in Shanghai. 伦敦灵狮广告公司 4.brand literate to have a comprehensive knowledge of different brands of different product. 精通各种品牌 5. Or can they? This is an elliptical [iliptik?l] 省略的sentence it means： Or can they see through the marketing hyperbole? 或者他们真能（看穿广告的夸张）吗？ 6.peer group people of the same background, rank and quality. 同年龄组 7.The backdrop to todays research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget. Jean Piaget:(1896-1