二手房营销存在的问题与策略分析报告.docVIP

. . . .. . PAGE 学习好帮手 . . . .. . 学习好帮手 目 录 TOC \o 1-3 \h \z \u 摘要 3 1 二手房市场的发展现状 5 1.1 宏观调控对调节市场环境的作用： 5 1.2 需求结构的改变 5 1.3 影响消费者买房的因素： 6 2 总体趋势分析 7 3 存在的问题： 7 4 对策： 7 4.1 树立品牌赢得客户信任 7 4.2 细分市场、准确定位 7 4.3 打造差异化服务 8 4.4 信息化的创新营销 8 4.5 加强对二手房经纪市场的监管 8 5 结论 8 谢 辞 10 参考文献： 11 二手房营销存在的问题及策略分析 *** 指导教师：*** 摘要：二手房市场的发展具有重要的意义，它不仅有利于住宅一级市场的繁荣、缩短新建商品住宅的销售周期，而且可以满足居民置业升级和梯度消费的需求，补充和保障中低收入户的住房需求。在经济适用房、廉租房等住房保障措施很不完善的情况下，二手房市场的健康发展不仅直接推动了空置商品房的消化，而且还将有助于新建商品房消费的增长，形成房地产增量市场和存量市场的有效联动，从而促进房地产市场的持续繁荣。 本文从二手房营销发展现状入手，通过对宏观调控在调节市场环境的作用、二手房市场需求结构的改变、影响大众买房的因素等方面的分析，找出其存在的问题，并针对这些问题提出相应的对策。 关键词：二手房；宏观调控；需求结构；策略 Analysis on the sale of second-hand house and the countermeasures to its problems *** Tutor： *** Abstract：It’s a very significant sense for the development of the second-hand house. Not only benefit for property of the primary market of residence, but also abbreviate sale-cycle of the rebuilted commodities. What’s more, both upgrading purchases and demand of the gradient consument can be contented to replenish and guarantee the demand of middle-low income residents. Under such a poor situation that we have a not faultless protective measure to ensure the residence indemnification. A healthy second-hand house marketing can drive the vacant to digest and assist the increasement of consumence on new rebuilt house. Then it forms the combine of increment and restorement markets which promote the countinue property of real easte. Author has carried on the simple analysis to the actual state of second-hand house marketing, useing the effect of macro-control to marketing environment, changes at the structure of demand, the influence of puechases etc. Finally, find out the root of the problems and give some counterplots. Key words: second-hand house；macro-control；the structure of demand; counterplo