《农村报刊的困境及出路》-毕业论文（设计）.docVIP

l 农村报刊的困境及出路 摘要： 客观上，农村居民作为媒介的弱势群体已是不争的事实，由于经济地位的低下而被商业化的媒介所抛弃，造成农村传播的边缘化。面对其他电子媒介的强势围堵和农村报刊市场的日渐萎缩，农村报该如何逃出生天。 本文尝试从传播学的角度分析农村传播生态的困境，通过对农村传播大环境和农村受众情况的变化以及其接触的媒介情况分析，为农村报找到与农村发展的最好结合点，促进农村发展而兴旺农村报刊市场。 【关键词】农村传播 农村受众 报业 出路 Abstract Objectively, it is an existential fact that rural residents have become the disadvantaged group of media. Low economic status, which has been ignored by commercialized media, leads to the effect of peripherization of rural media. Facing with the mighty encirclement of other electronic media and the increasingly shrinked rural publication markets, can rural