战略性生意规划技术方案分析.PPTVIP

Macro Environment Audit Competition Audit Customer Audit Company Audit Feedback Loop and Time compression Industry Audit SWOT Conclusion and Assumptions Marketing Objectives/strategies Expected Results Key policies 4Ps + P+ Strength, weakness, opportunities, threats ( ) Marketing Audit S2 (analysis) Measurement and Review Mission Corporate objectives (S1) Alternative plans and Mixes? S3 S4 S5 S6 S8 S9 S7 SMP Process Adapted from McDonald, 1984 SBPW 公司 (生意系統) 分析給您判斷Company (business systems) analysis is needed to support your judgement - competitive position 行業分析