跨文化商务交际Unit2CultureandLanguage.pptxVIP

Unit two Culture and Language ;A JOKE; What Is Culture?;Culture itself is neither education nor law-making, it is an atmosphere and a heritage. (H.l.Mencken); Define culture from different perspectives;From Anthropologic Perspective;From Social Perspective Culture is what a society does and thinks. Culture covers everything of a society. From Psychological Perspective Culture is the collective programming of the mind which distinguishes the members of one category of people from another. Western Wedding CeremonyChinese Wedding Ceremony;From Intercultural Communication Perspective Cult