上海通用汽车品牌策略案.pptVIP

Shanghai GM Macroscopical Environment Chinese economy develops quickly, 2002 GDP increases in a rate as 8%, reach 10200 billion. China has the largest population in the world. Many new policies stimulate consumption. Trend of Technology Electromotion car GPS(global positioning system) Hydrogen fuel battery Air-conditioner without Fluorin Information center---with internet Safety ,Environment Friendly,Comfortable------three key characters Several Big Corporations Foreign Carmakers Seek More Presence in China Chinese car market, a lucrative cake, has garnered attentions of numerous foreign carmakers. Chinas entry to the WTO, as policies on auto sector are relaxed, many international well-known auto firms set up their bases in China to attract consumers Auto consumption becomes more and more popular in China, as both global and domestic carmakers are sharing the big cake, Chinese car market will become more attractive and maturer. International GM Henry Ford made the first automobile in 1886; General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world; GM became the leader of all auto manufacturers since 1931; Get the market share over 15% in 2001. Shanghai GM Established in March,1997,is the largest joint venture corporation of GM in China. Produce cars, engine, gear-box and other kinds of parts. Main brand: BUICK series, SAIL series. Want to be the best auto manufacturer in China. External Opportunities of Shanghai GM 1、The industry is very mature in the world but it is a blooming industry with much market potential in China. 2、The government think much of the development of motorcar industry to cut down the influence from WTO. 3、The gap between competitors is not too much, easy to get competitive advantage in free competition stage. 4、Distribution quantity raise much, individual buyers take more and more proportion. 5、Relating services are improving. 6、The industry is just beginning, many standards need to be