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The harmful effects of advertising are obvious. When you are listening to beautiful music on the radio, a commercial is disturbing when it interrupts your program and changes your mood. Television commercials are the worst of all. Your program is stopped, and you are forced to watch an advertisement unless you actively change the channel or leave the room. I think that there should be laws to limit the advertisers’ right to interrupt TV and radio programs. In general, however, the positive results of advertisements are beneficial to society and individuals. When you do shopping, you can use advertisements in newspapers to compare prices, features, and quality of the product that you want to buy. By being more informed, you can buy something that will benefit you in the long run. With advertisements, people save a lot of time in shopping, looking for jobs and so on. All in all, for a wise and educated shopper, the helpful effects of advertising outweigh the harmful effects. Preparation for writing a summary Find key words Find key sentences Find the main idea 任务一:概括短文要点 常见错误 应对策略 1.无法抓住短文要点 2. 无法摆脱原文句子 a.仔细阅读全文; b.找出关键词(句); c.理清关键词(句)间的关系 d.借助关键词,用自己的语言恰当地概括要点。 Practice Read the passage carefully and find some key words/sentences in it. Topic:________________________ Effect:________________________ Conclusion:______________________ the effects of advertising good and bad (harmful and helpful) more helpful effects Express the main idea of the passage in our own words using about 30 words. The passage mainly tells us the effects of advertising which are harmful and helpful. But the writer thinks there are more helpful effects if people don’t blindly accept everything in the ads One morning, Mr. Hare was running on the road. Suddenly he saw Mr. Tortoise, who was also running on the road towards him. Mr. Hare ran up to Mr. Tortoise and laughed at him. Mr. Tortoise got angry and wouldnt take failure lying down, so he suggested having a
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