国际市场营销双语教学教案10培训讲学.pptVIP

1 International MarketingLecture 10 Instructor Li Zhihong Sept.2009 Business Institute, Jiang Han University 2 Chapter 10 Export Pricing 1. Teaching and learning Targets. After studying this chapter, you should be able to: (1) Propose scenarios in which export prices are higher/lower than domestic prices. (2) Discuss the use of the currency of quotation as a competitive tool. (3) Suggest different importer reactions to a price offer and how you, as an exporter, could respond to them. 3 2. The Setting of Export Prices The process to set the export price