《人工智能和数据挖掘教学》courseintro.pptVIP

AI DM: BUPT AI DM: BUPT * AI DM: BUPT * Artificial Intelligence Data Mining  School of Economics Management Beijing University of Posts Telecommunications * AI DM: BUPT * Course Introduction Contents of the course - what Why this course - why Dual Languages - how Text books references * AI DM: BUPT * 1. Contents of the course What is Artificial Intelligence? What is Data Mining? Basic Data Mining Techniques Classification Association Clustering Advanced Data Mining Techniques (artificial intelligence) Artificial Neural Networks Other Artificial Intelligent Systems Expert systems (rule-based systems) * AI DM: BUPT * Regional Sales by Quarter 0 20 40 60 80 100 120 140 160 East Coast South Midwest West Coast $$ Millions Q1 Q2 Q3 Summary: OLAP, Statistics and Data Mining Hindsight Foresight Based on: Michael J. A. Berry, Data Miners, Decision TreeChurners vs. Loyal Customers Income Months as Customer Insight * AI DM: BUPT * Example: why CRM needs DM CRM for mobile phone company – customer retention (churn) Assumption: The cost of keeping customers around is significantly less than the cost of bring them back after they leave Approach – give away gifts: target customers, what gift, what time * AI DM: BUPT * Issues to consider: 1. Targeting customers Every customer High expenditure customers Most profitable customers (who are) Customers likely to churn (concentrate on the ones who are likely to leave and do not worry about the ones who will stay) Question: which kind of persons is likely to churn? * AI DM: BUPT * Issues to consider: 2. Types of gift Same gift to everyone Gifts that are proportional to customer values to your company (customer value?) Gifts related to customer needs High reliability of network New phone Low rate for evening calls Other little gifts Question: which gift suits what kind of customer * AI DM: BUPT * Issues to consider: 3. Time of offering A week before a customer’s contract ends ? Not long after a customer jo