In_【企业咨询】波士顿咨询报告,CompanyCommunication.pdfVIP

Company Communication Trends: Growth of new communication technologies demands rethink of companies internal communication strategies A Survey Report by The Boston Consulting Group February 2002 ? The Boston Consulting Group, Inc. All rights reserved. Company Communication Trends Table of Contents Executive Summary 4 Survey Highlights 4 To Learn More 6 1. Types of communication: Substantial increase globally in the use of new communication technologies 7 Emerging New Communication Modes in Companies 7 Trends by Industry, Geography, and Company Size13 Comments on Communication Trends18 2. Drivers of changes: In the U.S., first and foremost the economic downturn and the maturation of technologies, not the events of September 1121 Not September 11, but the Economy 21 A Very Favorable Environment 22 Comments on Reported Drivers of Changes in Communication Modes in Companies 23 3. Benefits: Many corporate initiatives and sustained spending, but no systematic tracking and management to gain efficiency... 24 A Range of Corporate-Sponsored Initiatives 24 Continued Corporate Spending on Communications Technologies 28 Widespread Belief that Spending Is Worthwhile, but Many Companies Cannot Clearly Pinpoint Benefits31 Comments on the Effects of Initiatives and Spending on Business Results31 4. Implications for executives: Time is right to develop and implement a comprehensive communication strategy to reduce costs and