人员推销和销售管理论述.pptVIP

17 - * Integrated Direct Marketing Public Policy and Ethical Issues Irritation, Unfairness, Deception, and Fraud Invasion of Privacy 整合直销 公共政策和道德问题 惹怒、不正当行为、诡计和欺诈 侵犯隐私 17 - * Personal Selling and Direct Marketing 人员推销和销售管理 17 - * Objectives目标 Understand the role of a company’s salespeople in creating value for customers and building customers relationships. 讨论公司的销售人员在为顾客创造价值并建立顾客关系中的角色。 17 - * Objectives目标 Understand the personal selling process, and how to distinguish between transaction-oriented marketing and relationship marketing. 论述人员推销过程，区分交易导向和关系导向的市场营销。 17 - * Objectives目标 Know th