福特汽车產品策略及品牌管理.pptVIP

25 25 26 Thanks you…..we captures some very good feedback from you……. Next, Jen will take you through a quick overview of the AD section of the Brand Operating System….and share with you a new approach which will: 1. Save you time 2. Keep you focused on what is important. Jen Okay…great…thanks John…you were absolutely phenomenal !!!!!!!! Remember the BOS flowchart……………... The situation analysis should getting a good understanding of the greater world within which Ford plays. By truly understanding the greater market, we will be fully armed to find ways to position the Ford Motor Co