宝马MINI汽车marketing幻灯片-精选课件(公开).pptVIP

Strategic Marketing Success MINI Let’s Mess With Perfection! Let’s Evolve! “And then there’s the fact that it’s a MINI Cooper S, with everything that stands for in terms of image, build quality, desirability and street cred”. Autocar, Britain’s best hot hatch, May 2002 Let’s Motor! Let’s Go on Tour! FUTURE Let’s Repeat History. * * 北斗成功社区 BeiDouW 成功/励志/财经/职场/创业/管理/理财/修身 助您解决成长中的问题 不知道您是否有这种感觉： 1.网络上太多娱乐的内容，互联网和电脑对我的意义难道仅是娱乐吗？这样只会在享乐中沉迷下去，难以成长，我们需要更多的学习资料和教育资源！ 2.资料虽难得，但是整理更难，网上的教育资料大部份都很乱，不好的或不够好的资料看了令人沮丧，令人失去信心，令人失去学习的兴趣！ 3.能够稳定下载的地方太难找，要么连接无效，要么收费，要么内部分享，要么需要配合各种高技术手段.....可能花了很多时间在找寻，最后还是一无所获！ 如果是这样，欢迎您来到北斗成功社区，这里就是您找寻了很久的乐园 资料全公开、分类目录清晰、收尽成功精品、稳定下载操作简单 还不快来看看？Success is here! C O N S U L T I N G 2001-Best of the Best: MINI- Most Fun — Auto Week Magazine 2001-Car of the Year —Car Magazine 2002-Grand Prix Award — European Car Magazine 2002-Britain’s Best Hot Hatch — Autocar Magazine 2003-North American Car of the Year —Car of the Year Awards 2003-Sporting Car of the Year — Auto Express History in a MINI(ute) Rebuild MINI Go Global Into the Future MINI Product Life Cycle 0 50 100 150 200 250 300 350 400 1959 1963 1967 1971 1975 1979 1983 1987 1991 1995 1999 Year Volume (`000) Turning the Corner Services Intangibles Core Product Insurance Warranty Fun British Bulldog Individuality Inspiration Rally Racing College Graduate Program History Heritage Value for Money Economic Personality From Mini to MINI Design improvement Lets motor Funky Icon Leasing High resale value Payment plans Retail Financing Optional extras Focus on Customer service Website Brand name Driving experience Safety standards EYE-CATCHING PERFECTLY BALANCED POWER PACKED REFINED ? Exclusive Available Low High Price positioning Brand positioning Existing Existing New New Markets Product/Services Puma MINI Rally Racing Movie – Italian Job Global expansion Revival of an icon Clothing Toys Accessories