竞争市场中产品组合管理博弈模型教案.pptVIP

A game theory-based model for product portfolio management in a competitive market A. Sadeghi, M. ZandiehExpert Systems with Applications,2010 Structure Introduction Literature review Description of the PPM problem Problem formulation Example Conclusions and future work 1. Introduction Consumers, industrial managers, and sales and marketing people, all demand products that improve their lifestyles or to gain an edge over the competition. So, product portfolios are interesting for many people. But unlimited product variety is not a way to be successful; there has to be an optimum. It is t