战略大客户管理定义.pptVIP

戰略大客戶管理的定義;Identify where your relationship currently lies. Identify where you would like your relationship to lie, and by when. What are the principal activities and actions required to make this happen? 1. 2. 3. 4. 5.;戰略大客戶管理階段與工具;戰略大客戶的選擇準則;組合分析;組合分析;客戶價值四格圖;Table One: The Customers Attractiveness To Us - (CAFs);Table Two: Our Relative Strength Vs the Competition;Key Accounts:;風險分析;風險來源;供應商 客戶;