我国民营快递行业如何应对即将到来的寒冬.docxVIP

我国民营快递行业如何应对即将到来的寒冬 指导老师：肖祥鸿 作者：孔德章 摘要：伴随着电子商务快速成长，近年来我国快递行业迎来了前所未有的繁荣， 快递业务平均以?20%以上的速度递增，尤其是我国民营快递行业迎来了前所未 有的春天。但是，面对快递行业高达?7000?亿的巨额蛋糕，国外快递公司虎视眈 眈，以敦豪快递（DHL）、联邦快递（FedEx）、天地快运（TNT）和联合包裹 （UPS）为代表的国外四大快递公司开始在我国申请快递业务牌照，加上一些电 商如阿里巴巴、京东、当当等也开始涉足快递行业。我国民营快递企业即将迎 来前所未有的寒冬。与此同时，我国民营快递的问题也日益凸显，频频曝出快 递公司服务质量差、爆仓率高、货物损毁率高等问题。本文深刻探讨了电子商 务飞速发展环境下快递业的突出问题，通过运用?SWOT?分析、波特五力模型深入 分析民营快递行业问题的原因,为我国民营快递企业提出七大发展措施。 关键字：民营快递；问题；措施 Private?Courier?industry?in?our?country?how?to?deal?with?the?coming winter Adviser:?Xiao?Xianghong Writer:Kong?Dezhang Abstract:?Along?with?the?rapid?growth?of?electronic?commerce,?the express industry in China in recent years has ushered in unprecedented prosperity, express delivery business increasing average?by?more?than?20%,?especially?Chinas?private?express?delivery industry?ushered?in?the?unprecedented?spring.?But,?facing?express industry?up?to?700?billion?of?huge?cake,?abroad?express?company eyeing,?to?DHL,?FedEx?,TNT?and?UPS?for?representative?of?abroad?four express?company?began?to?apply?for?express?business?licence?in?China, Coupled?with?some?electric?commercial?as?Alibaba,?Jingdong?Mall,?and Dangdang,?also?began?into?express?industry.?Chinas?private?express delivery?companies?is?about?to?usher?in?an?unprecedented?winter. Meanwhile,?the?problems?of?Chinas?private?express?delivery?are growing,?frequently?occur?courier?services?of?poor?quality,?high?rate shrugging?and?the?rate?of?damage?to?goods,?and?so?on.?This?profoundly discuss?the?prominent?problems?of?express?industry?in?the?rapid development?of?e-commerce?environment,?using?SWOT?and?Porters?five forces?model?to?analyse?private?express?the?cause?of?the?problem,?for the development of Chinas private express company made seven measures. Key?words:?Private?Courier;?problem;?measure 一、我国民营快递行业存在的问题： 1、?服务质量差顾客投诉多?(概括) 2013?年?2?月，国家邮政局和各省（区、市）邮政管理局通过“12305”邮 政行业消费者申诉电话和国家邮政局网站共受理消费者申诉?40930?件。申诉中 涉及邮政服务问题的?1147?件，占总申诉量的?2.8％；涉及快递业务问题的 39783?件，占总申诉量的?97.2％。已处理申诉中有效申诉（确定企业责任的） 18864?件，占总申诉量的?46.1％。有效申