实用商务英语写作课件-unit 1.pptVIP

Unit 1 Overview of Business  English Writing Tasks 1. Writing Principles 2. Writing Features 3. Writing Process 4. Exercises Writing Principles 1. Consideration 2. Completeness 3. Correctness 4. Concreteness 5. Conciseness 6. Clarity 7. Courtesy 1. Consideration Give consideration to the business partner’s varied wishes, demand, interest and difficulties. Emphasize the “You ”attitude rather than the “ I ” or “ We ” attitude. Compare the following sentences: 2. Completeness A business letter should contain all the necessary information and data. One may