管理需求及能力.pptVIP

Services Marketing 工商管理学院　张毓峰 yufengzhang626@ 12.MANAGING DEMAND AND CAPACITY The Underlying Issue:Lack of Inventory Capacity Understanding Capacity Constraints Understanding Demand Patterns Strategies for Matching Capacity and Demand Yield Management:Balancing Capacity Utilization,Pricing,Market Segmentation,and Financial Return Waiting Line Strategies:When Demand and Capacity Cannot Be Aligned Gap 3: the service performance gap Key factors related to demand and capacity 1.Failure to smooth the peaks and valleys of demand 2.Overuse of capacity 3.Attracting inappropriate customer segments to