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There is no easy or standard way to combine different sources and types of data into a single metric, however, viewing them through a common framework allows a validation and reliability check on results Brand Platform The brand platform is a structure of integrated brand components architected to create focused customer growth. As a platform, it: 1) serves as a common foundation for brand program applications; 2) allows for greater efficiency in brand program development via shared elements; 3) leverages context and content across the brand; and 4) enables customers to extend the brand thro