2018英国内容营销趋势（英文版）.pptxVIP

CONTENT MARKETINGUK 2018IN THEBenchmarks,Budgets, andTrendsTABLE OF CONTENTS319WelcomeContent Creation Distribution429 Goals Metrics34 Budgets SpendingDifferences Between UK Marketersby Organisation’s Commitment toContent Marketing5Usage Team Organisation37Methodology/Demographics10 Commitment Overall Success16 Content Marketing Strategy Technologies38About2 WELCOMEGreetingsMarketers,It’s a pleasure to be reporting on the practices of UK content marketers for the sixth year. Content marketing has changed quite abit since 2013, so our annual survey has evolved as well.In 2018, UK marketer