战略规划精品新的基本框架(ppt 49页).pptVIP

* 96 114 36 * 105 123 53 * * * * Approach Identify Buyer Value Segments Market Research Visioning Conceptual Design Detailed Design Pilot Implementation (phased) Systems Development/ Enhancement Situation Assessment Hypothesis List Development Survey Collection Data Coding and Utility Calculation Instrument Design and Testing Field Administration Preparation Sample Quota Design and List Pull Data Analysis Understanding buyer values helps prove or disprove current hypotheses as well as generate strategy solutions. Organizational beliefs and strategy alternatives iden