jwt智威汤逊全球创意评判标准十大创意标准.pptxVIP

22th September, 2006;22th September, 2006;时间是一种新的货币Time Is The New Currency; 我们对待自己真正生活的看法 Our POV:Real life;They have more to do ;广告不仅仅是和广告相竞争 Advertising is not just competing with advertising;Today, people are flooded with tons of Information… ;and explosion of choices … ;;他们仅仅是希望在有限的时间里得到最大的乐趣 They just want to spend their limited amount of time to get the most fun they can have. 所以他们为什么要花时间在您的 广告上？ So why should they spend time for your advertising? ;在NEWSUN/JWT, 我们深信时间就是新的货币 At NEWSUN/JWT, we believe Time is the new currency.;;; 那些是解释 人们行为和喜好的根本动机 ?;一种天衣无缝的、出乎意外的， 将产品差异性和消费者洞察的相互融合。 ;;传播计划 ;;;创意理念 Creative ideas ;Our role: To ensure more people spend more time with our client’s brands;It all starts with  Strategic Planning ;最终目的： The Ultimate Goal: 用创意意念来购买时间Creative ideas that buy time;专业的评定标准：Professional Judging Criteria：;对观众来说;我们是怎样做的？ How NEWSUN/JWT do it?;;;;;;;;;;;;;;;;;;;平面广告;汽车广告-1/Cars Ad- 1;汽车广告- 2 /Cars Ad- 2;汽车广告- 3/Cars Ad- 3;汽车广告-5/ Cars Ad- 5;本田企业形象 “习惯”Honda Corporate‘Custom’;本田企业形象“超级运动”Honda Corporate ‘Super sport’;本田企业形象“赤裸”Honda Corporate ‘Naked’;本田企业形象“耐力竞赛”Honda Corporate‘Enduro’;本田企业形象“踏板车” Honda Corporate ‘Scooter’;本田企业形象“旅程”Honda Corporate ‘Touring’;马自达—圣诞节 Mazda- Christmas;Nicorette;Nicorette; 耐克 / Nike Sportswear Nike “自由跑：跑道5 ” /‘Run Free: Road 5’;耐克 / Nike Sportswear Nike “自由跑：跑道4 ” /‘Run Free: Road 4’;耐克 / Nike Sportswear Nike “自由跑：跑道3 ”/ ‘Run Free: Road 3’;耐克 / Nike Sportswear Nike “自由跑：跑道2 ” /‘Run Free: Road 2’;耐克 / Nike Sportswear Nike“自由跑：跑道1 ” /‘Run Free: Road 1’;;Nike;Nike;Mercury Cell Batteries RecycleEnvironmental Protection Administration???Cell Battery Fish’;马自达 RX-8 “圣地亚哥”Mazda RX – 8 ‘San Diego’;绿色和平组织“树木”Greenpeace ‘Trees’;String fellows ‘Pole 2’;Stringfellows ‘Pole 4’;Stringfellows ‘Pole 3’;Reckitt Benckiser Veet‘Peeling Poster 2’;Unilever Organics‘Frequent Wash’;微软广告;微软广告;微软广告;微软广告;微软广告;微软广告;微软广告;微软广告;微软广告;HP广告;HP广告;HP广告;H