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Key Topics Powerful Forces Reshaping the Industry What Is a Bank? The Financial System and Competing Financial-Service Institutions Old and New Services Offered to the Public Key Trends Affecting All Financial-Service Firms Appendix: Career Opportunities in Banking and Financial Services Introduction Banks are the principal source of credit (loanable funds) for millions of individuals and families and for many units of government Worldwide banks grant more installment loans to consumers (individuals and families) than any other financial-service provider The assets held by U.S. banks represent about one-fifth of the total assets In other nations banks hold half or more of all assets in the financial system What Is a Bank? A bank can be defined in terms of: The economic functions it performs The services it offers its customers The legal basis for its existence Historically, banks have been recognized for the great range of financial services they offer Bank service menus are expanding rapidly today to include investment banking, insurance protection, financial planning, advice for merging companies, the sale of risk-management services to businesses and consumers, and numerous other innovative financial products EXHIBIT 1-1 The Many Different Kinds of Financial-Service Firms Calling Themselves Banks What Is a Bank? (continued) Money-Centered Banks vs. Community Banks Money-center banks Industry leaders Cover whole regions, nations, and continents Offer the widest possible menu of financial services Acquire smaller businesses Face tough global competition Community banks Much smaller Service local communities and towns Offer a narrower, but often more personalized, menu of financial services What Is a Bank? (continued) The Legal Basis for Banking A bank is any business offering deposits subject to withdrawal on demand and making loans of a commercial or business nature Congress then defined a bank as any institution that could qualify for deposit insurance
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