毕业论文·设计《营销方法在南宁会展中的运用研究》.docVIP

广西高等教育自学考试毕业论文 题目名称： 营销方法在南宁会展中的运用研究 主考学校： 高职院校： 专 业： 姓 名： 指导老师： 论文完成时间 年 月 日 目 录 一、绪言························································· （一）会展业的概念··············································· （二）南宁会展营销的概况········································· 1、南宁会展营销的现状········································· 2、南宁会展在广西经济中地位··································· 二、国内文献分析回顾············································· （一）研究会展营销的主体及内容··································· （二）研究会展营销开展的具体策略································· 三、我国会展业发展理论分析······································· （一）会展的特点················································· 1、效益性····················································· 2、产业相关性················································· 3、互动性····················································· （二）南宁会展SWOT分析·········································· 四、南宁会展营销中存在的问题····································· （一）缺乏整体的营销协调········································· （二）会展营销理念落后··········································· （三）城市会展定位混乱··········································· （四） \o crm,CRM,客户资源,客户关系管理管理 客户关系管理不到位，服务营销做得差························· 五、关于南宁会展营销的建议······································· （一）加速会展业的市场化········································· （二）着力打造自身会展品牌······································· （三）注重服务营销··············································· （四）努力拓展营销渠道··········································· 六、总结························································· 参考文献························································· 营销方法在南宁会展中的运用研究 中文摘要 随着经济的快速发展，会展已成为发展经济的一种手段和潮流，在全球各国都在发展着这个新兴行业。本文主要是以南宁会展营销中的运用作为研究内容，主要是论述南宁会展在广西经济中的地位，通过理论和SWOT来分析南宁的会展营销，研究南宁会展中存在的问题以及解决的办法，总结研究分析南宁会展的情况，创建南宁会展营销发展模式，促进南宁会展业营销的发展。 【关键词】会展营销；SWOT分析；服务营销 一、绪言 （一）会展业的概念 会展业是会议业和展览业的总称,是一个新兴的服务行业，影响面广，关联