六安瓜片品牌策略研究.docxVIP

Comment?[41]:?横线要一样长 本科学生毕业论文（设计） 题 目 六安瓜片品牌策略研究 学 院 专 业 市场营销 学生姓名 学 号 指导教师 职称教授 论文字数?11242 完成日期 2017 年 4 月 2 日 六安瓜片品牌策略研究 摘 要 一个商品的品牌战略是影响商品销售的关键。是否能卖的好，卖的多的关 键因素之一就是商品的品牌战略分析。所以品牌战略分析也是影响中国十大名 茶之一的六安瓜片销售的关键。因此，六安瓜片是否能占据市场前提是要该品 牌战略分析得当，不能随便乱投放市场。要结合六安瓜片的文化特点，区域文 化，进行品牌战略分析。只有这样六安瓜片才能站住市场脚步，实现效益第一， 经久不衰打破国际市场。六安瓜片的发展离不开品牌分析，只有把六安瓜片这 个牌子推广出去才行。“酒香不怕巷子深”已经不适合现在的市场环境了。只有 把品牌做大,打响才是一个商品的出路。 关键词：?六安瓜片；品牌；品牌策略研究；营销 1 The?analysis?of?Luan?Guapian?brand?strategy Abstract Low?level?of?urbanization?and?the?unreasonable?employment?structure?are?two main?problems?in?Anhui?province?economic?development.?However,?the?adjustment of?employment?structure?and?the?urbanization?development?have?something?to?do?with each?other.?In?the?process?of?urbanization,?with?the?growth?of?urban?population,?the proportion?of?primary?industry?employment?gradually?reduces.?The?second?and?third industry,?especially?the?tertiary?industry?employment?proportion?enhances?gradually. Proper?employment?structure?plays?positive?effect?on?promoting?the?development?of urbanization.?This?article?elaborates?the?urbanization?and?the?development?of employment?structure?in?Anhui?province?at?first.?At?the?same?time,?this?article?will make?further?empirical?analysis?about?the?interaction?of?urbanization?and?the employment?structure?in?Anhui?province?by?co-integration?analysis?and?Series stationarity?test.?Finally,?this?paper?will?put?forward?some?suggestions?to?promote?the coordinated?development?of?urbanization?and?the?employment?structure?in?Anhui province.The?development?of?Lu’an?Guapian?cannot?do?without?the?brand analysis,Only?the?Lu’an?Guapian?this?brand?promotion?out.Do?not?shot?wine?deep alley,is?not?suitable?for?current?market?environment.Only?the?brand?bigger,started?the way?out?of?a?commodity. Keywords:Lu’an?guapian?;Brand;Brand?Analysis?of?brand?strategy;Marketing 2 目?录 引言?...............................................................4 第一章?六安瓜片的概况?..............................................5 1.