mcdonald麦当劳英文简介.pptxVIP

Can you imagine a world without the Big Mac? Or Happy Meals? Luckily, back in 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of their history. From that humble start as a small restaurant, They have become one of the worlds leading food service retailer in 121 countries, with more than 34,000 restaurants serving nearly 69 million people every day.McWorld?is a term referring to the spreading of?McDonalds?restaurants throughout the world as the result of?globalization, and more generally to the effects of international McDonaldization of services and?commercialization?of goods as an element of globalization as a whole. DirectoryThe history Food of McdonaldOperation stratagyThe reason of Mcdonalds successThe influence of McdonaldHistoryRay Kroc1902.01.14- 1983.01.14A restaurant empireAn overnight success at the age of 52.“I was overnight success all right, but 30 years is a long, long night.”The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Richard and Maurice McDonald)Their introduction of the Speedee Service System in 1948 furthered the principles of the modern?fast-food restaurant.Ray Kroc‘s first ( April 1955) franchised(特许经营） restaurant in the chain, similar in style to the McDonald brothers 1953 franchised restaurants in Phoenix, Arizona and Downey, California ), Des Plaines, Illinois, USA.?In 1961 Kroc bought out the McDonald brothers for $2.7 million, aiming at making McDonalds the number one fast-food chain in the country.This?corporate university was designed to instruct personnel employed by McDonalds in the various aspects of?restaurant management. More than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility1970: Having changed hands in 1968, the original Big M restaurant closes. It is demolished two years later, with only part of the sign remaining; this has since been restored.1971: The first Asian McDonalds opens in Ju