光线传媒电影产业分析.pptxVIP

Enlight Media in Chinese Film IndustryBU LijuanANG Lu U Morong HU Xiaoshan 134171342.4 billion RMBBrief introduction 1.Basic information of Enlight Media TV/Film/ Other entertainment2.Business model adjustment TV Driven – Movie Driven Brief introduction 3.Financial situation Current ratio: 11.06ROI:14% Total debt ratio: 8%EPS: 0.61 (Huayi: 0.2)ChineseFilmIndustryOligopoly17.32%3.34%38.24%Chinese film industry is an Oligopoly market. Top 5 companies takes up 82% market share in 2012.7.37%10.22%23.51%Nature of Chinese film industryChineseFilmIndustryCompetitorsChineseFilmIndustryIncentivesIncentives: EcoProfit is hugeIncumbents want to set high entry barriers, new entrants want to enter.Entry BarriersAdvantagesPolyBonaExpertiseTechnologyCapitalTV program (experience)/RelationshipChairman (王长田): personality / passionCapital: 2011 get listedRegulationRelationshipCapitalEnlightMediaHuayiBrotherReputationRelationshipCapital（Listed）CFG HuaxiaDifferentiationGenre and ProductionLow budget/ High ROIYoung actors and directorsComedy/ Youth movieTarget young peopleIntegrated Marketing CommunicationEarly marketing planningProfessional market researchSocial media marketingDistribution modeDistribution agentsNo cinemaDecision- MakingIn DistributionCEO, Project Planning, Marketing Department Promoting DepartmentProcessCEO: Wang Changtian Investors, Producer DistributorCo- partnersIn DistributionLost in Thailand: CFG, Hua Xia and Enlight MediaSo YoungCFG and Enlight Media American Dreams In ChinaCFG, Enlight Media and other two companies.PolicyGeographyRadioFuturePlanEstablishing cinemas?Cooperating with UMEOverseas channelsUMEinvesting in theatresRegulationCensorship VS Movies Ratings SARFT China film group HuaxiaTV distribution: CCTV-6Piracy IssuesQA/question地较大的发行公司有中影发行，华夏发行，华谊兄弟，星美影业，光线影业，博纳影业，安乐影业，乐视影业，福建恒业，等等，至于发行模式的差别，可以从工作方式来归纳。中影和华夏是有国有企业背景的发行公司，主要操作进口片和国产片的代理发行，工作方式比较中规中矩，但中影和华夏的发行人员在院线和影院有一定的影响力，所以还是比较有保证的。光线影业和乐视影业，采用的是