高级职业英语第三册unit1conductingasurvey.pptxVIP

Unit One;;;;;Q3:If your boss asks you to conduct a survey on the popularity of your company’s product, how will you do it? ; What is a “survey” and what are the usual ways of conducting a survey? Surveys are methods of gathering information from individuals. Surveys have a variety of purposes, and can be conducted in many ways. Surveys may be conducted to gather information through a printed questionnaire, over the telephone, by mail, in person, by diskette, or on the web. This information is collected through use of standardized procedures so that every ; participant is asked the same questions in the same way. It involves asking people for information in some structured format. Depending on what is being analyzed, the participants being surveyed may be representing themselves, their employer, or some organization to which they belong.; Conducting a survey is often a useful way of finding something out. Before conducting a survey, we should decide what the 1)______________________ are and what to ask in your survey. Many people make use of 2 ) _____________to ask questions of a large number of persons. In most cases, only a small number of people surveyed will respond, and the more 3) ___________ the questionnaire the fewer responses there will be.; Therefore, you should carefully design your questionnaire and 4) ______________________that is representative of the entire population to be surveyed. When presenting your results, you should be careful to 5) ____________ between the factual or numerical results and your interpretations of the results.;;carry out ; Conducting a Survey Conducting a survey is often a useful way of finding something out, especially when ‘human factors’ are under investigation. This passage is intended primarily for those who are new to a survey. Many people make use of questionnaires to ask questions of a large number of persons. In most cases, only a small