社会化媒体设计过程解析.pptxVIP

;;;;Let’s take a look at some of the components of the Social Media Design Process (SMDP). ;Social Landscape There are many ways to dissect and categorize the social media universe, Brian Solis of FutureWorks has designed a model which shows a cross section of many popular social media sites and channels designating their purpose among users. ;Forrester’s Social Media Ladder of Involvement Forrester outlined the main behaviors that users do when engaging in social networking. A primary tool for identifying how a social profile will interact with the ladder;Component #3 Social Media Strategy A social media strategy defines the goals and objectives for organizations looking to partake in social media. A social media strategy can be compared to a blueprint for success. It outlines the game plan, the tactics and the channels that will be used throughout each social media initiative. ;Component #4 Social Media Game Plan A social media game plan is way to guide each individual social media tactic. Think of a game plan like a football game plan, In order to defeat your opponent on Sunday you need a game plan for success. A social media game plan is no different, it sets a plan for each social media tactic identifying: the who, the why and the outcome. The game plan also outlines the purpose behind a tactic. Constant revision and analysis of a game plan is important in order to make sure a tactic stays on course.;Component #5 Social Media Tactic Tactics are what we use to get the job done. A social media tactic is any method for completing our game plan and reaching the goal of our strategy. For example: A tactic might be to build a wiki website so that customers could add their thoughts and ideas to product co-creation. Another tactic might be to create a iPhone application so that customers share thoughts on a company’s product.;Component #6 Social Media Channel Tactics reside in social media channels, these are places where customers, users and anyone else is partic