宝洁公司的战略实施与控制系统.pptxVIP

Agenda;Choice Cascade to Define the Choices;Choice Cascade to Define the Choices;Re-cap on lecture 1;HOMEWORK;HOMEWORK;Choice Cascade to Define the Choices;Implementing strategy First: Understanding the customer;Retail is still fragmentedShare of top 50 public companies, 1998;Energy; * Only disclosed deal considerations in excess of USD 25 million Source: Amdata; Thomson Financial Securities; McKinsey analysis;;Sweden;Now we know the customer…can we find a sweet spot?;Having the right capabilities;Global Ahold Customer Team Overview;Local Nordic Team;Local Nordic Team - accountability;Cont