2020年北师大版高中英语必修四课件练习Unit11Lesson3TheAdvertisingGame.ppt

1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 6.For many of today’s advertisers,repeating old ideas is not a successful approach. 对当今很多广告设计者来说,重复旧的理念已不是有效的办法。 剖析 本句为简单句,主语为动名词短语repeating old ideas。 ★考点　approach n. 方法,方式 【高考典句】(2017·江苏卷)And as a new approach starts to become apparent,two ideas stand out. 随着新方法开始成形,出现了两种想法。 I think it is possible to have a positive approach to disappointment. 我认为采取一种积极的态度去面对失望是有可能的。 Pupils should be helped to adopt a positive approach to solving problems. 应该帮助小学生采取积极的方法解决问题。 归纳 approach后接介词to,表示“……的方式/方法”。 1 2 3 4 5 6 7 8 -*- 课前篇 自主预习 课堂篇 合作学习 * * * Lesson 3　The Advertising Game 一、短语互译 A.温故:写出下列短语的汉语意思。 1.in competition with 　　　　　　　　　? 2.attract/hold the attention of 　　　　　　　　? 3.be used to (doing) sth. 　　　　　　　　　? 4.combine...with...　　　　　　　　　? 5.link...to...　　　　　　　　　　　　? 6.as well as 　　　　　　　? 7.participate in 　　　　　　　? 8.give up 　　　　　　　? 与……竞争　 吸引……的注意　 习惯于(做)某事　 把……和……结合起来　 把……和……联系起来　 也,和　 参加,参与　 放弃 B.知新:从文中找出与下列词组对应的英文。 1.品牌名称 　　　　　　　　　? 2.由……组成 　　　　　　　　　? 3.为了(获取)利润 　　　　　　　　　　　? 4.突出 　　　　　　　　　? 5.为……做贡献 　　　　　　　　　　　　　　? brand name　 consist of　 for a profit　 stand out　 make contributions to 二、下面的句子融入了某个单词的使用环境,请用正确的单词补全这些句子 1.If you a　　　　　　 something such as a product,you tell people about it in newspapers or on television,in order to encourage them to buy the product.? 2.A c　　　　　　 film,piece of writing,or piece of music is of very high quality and has become a standard against which similar things are judged.? 3.A b　　　　　　 of a product is the version(版本) of it that is made by one particular manufacturer(制造商).? 4.Someone or something that is s　　　　　　 for a particular purpose or occasion is right or acceptable for it.? 5.Your b　　　　　　 is the amount of money that you plan to spend over a period of time.? dvertise lassic rand uitable udget 6.If there is a b　　　　　　 in the economy,there is an increase in economic activity.? 7.A c　　　　　　 is an idea or abstract(抽象的) principle.? 8.You