《电子商务导论》.docxVIP

Chapter 1 Overview of Electronic Commerce 1.1 True/False 1) Every company needs a business model describing how the company operates, how it generates sales, and how it provides value to the customers and eventually profit to its owners. Answer: TRUE 2) The terms e-commerce and e-business can be used interchangeably. Answer: TRUE 3) The form EC takes depends on the degree of digitization of the product sold, the process, and the delivery method. Answer: TRUE 4) In order for a situation to be considered as electronic commerce, the product, process, and delivery method should all be digital. Answer: FALSE Purchasing a computer from Dells Web site is partial EC because the merchandise is physically delivered. Answer: TRUE A can be classified as a click-and-mortar organization. Answer: TRUE 7) Pure-play organizations are old-economy organizations that perform their primary business offline, selling physical products by means of physical agents. Answer: FALSE 8) According to Mockler, over 85 percent of EC volume is B2B. Answer: TRUE 9) Transactions conducted on P are examples of collaborative commerce. Answer: FALSE The introduction of the World Wide Web was a major milestone in electronic commerce development. Answer: TRUE Online publishing is an electronic commerce application. Answer: TRUE 12) A person purchasing a pair of shoes from Zappos is an example of B2B. Answer: FALSE 13) Economic, legal, societal, and technological factors have created a highly competitive business environment in which customers are becoming less powerful. Answer: FALSE 14) Business models are a subset of a business plan or business case and refer to methods of doing business by which a company can generate revenue. Answer: TRUE 15) The structure of a social network is often very simple. Answer: FALSE 1.2 Multiple Choice 1) The process of buying, selling, or exchanging products, services, or information via the computer best defines A) electronic collaboration. B) electronic commerce. C) Twe