英语VI设计之统一与变化英文翻译.docxVIP

VI design of unity and change Zhou Lingyun (Changzhou Institute of Light Industry Technology, Jiangsu Changzhou 213164) [Abstract] the VI design is a visual representation of the CI strategy, and is spread throughout the enterprise recognition and appeal of the most detailed and direct static identification. Unity is a very important concept in the development of CI, but VI design must follow the principles. Both the basic elements and the application of elements of the system must be highly consistent with the design elements and design style. But there are also changes in unity in order not be too rigid and thus lack of vitality. The coexistence of unity and change make up the whole process of VI design. [Key words] VI design; unity; change; dialectical unity [classification] [F270.7] [A documentcode] article number 1008-1151 (2008) 04-0194-02 CI is the abbreviation of Corporation Identity. It consists of the concept of identification (MI), behavior identity (BI) and visual identity (VI). The distinctiveness of CI rather than BI and VI frequency have strong visual. VI visual effect is the main decisive factors. In the design of specific visual symbols, such as logo, color, name of enterprise, which itself contains meaning without understanding to go directly to the persons feeling, will have a strong impact on peoples visual form, visual impression, thus achieve the purpose of identification. Unity is a very important concept in the development of CI, but VI design must also follow the principle. The consistency of visual recognition can strengthen the communication frequency and intensity information will have double effect on diffusion. Design of unified form can also reduce a production cost, convenient management, and visual identification system. In order to achieve the unity, in the design of the specific operation, some people even prepare a set of so-called CI template, the sign of condemnation, attached to the application of one of the elements. Unity is