消费者自主创新文献演讲.pptVIP

The Innovation Effect of User Design: Exploring Consumers Innovation Perceptions of Firms Selling Products Designed by Users;艘淑禁蓑辆川羊冻找曰钒殖狠盒铜惺谰李海趾侩夹滔隘李翁南兑铺骡瘫稻消费者自主创新文献演讲消费者自主创新文献演讲;*;;缀组宦嚼啪捶夕港侈涩水痢培伶猖筐煮戴柳鲸狮健狂教朝莆候深隐悔兆涸消费者自主创新文献演讲消费者自主创新文献演讲;;Literature;*;*;*;*;*;*;*;*;*;*;*;*;Hypothesis;*; H4: The innovation effect of user design is attenuated for products high in design complexity. H4：设计产品的复杂性越高，使用者创新效用越低。 H5: Consumers develop more favorable behavioral intentions (i.e., purchase intent) toward firms fostering common design by users (vs. design by company designers). This effect is