解读文化帝国主义.docVIP

Media, Culture Society 媒体,文化和社会 Reinterpretation of cultural imperialism: emerging domestic market vs continuing US dominance解读文化帝国主义：新兴的国内市场对继续美国的主导地位 Dal Yong Jin SIMON FRASER 西蒙弗雷泽大学 Korean popular culture has become dominant in East and Southeast Asia over the last decade. 在过去十年里，韩国流行文化已成为在东亚和东南亚的主导文化。Korean television programs, such as drama and mini-series, are increasingly penetrating different countries in the region, including China, Taiwan, Vietnam, Hong Kong and Japan.韩国的电视节目,如:戏剧和迷你系列,正越来越多地渗透到不同地区的国家, 中国、台湾、越南、香港和日本。Korean films and pop music (Kpop) have also become one of the most popular cultural products in Asia. 在亚洲，韩国电影和流行音乐(Kpop)也已经成为了最受欢迎的文化产品。Korean TV dramas and films seem likely to have even more success ahead as they have begun to find new audiences in other parts of the world. 韩国电视剧和电影似乎在向更多的成功迈进,因为他们已经开始在世界的其他地方寻找新的观众。Although this is still in its infancy, several Korean dramas and films have been shown in Mexico and other Latin American countries (Turan, 2004: 4). 虽然这还处于初级阶段,一些韩国电视剧和电影已经证实进入墨西哥和其他拉丁美洲国家(Turan,2004:4)。Indeed, the total amount of Korean television program exports increased as many as 13 times between 1995 and 2004, from $5.5 million in 1995 to $71.4 million in 2004 (Ministry of Culture and Tourism, 2004, 2005). 事实上, 在1995年和2004年之间，韩国的电视节目出口总量增加了13倍,从1995年的550万美元增加到2004年的7140万美元(文化部、旅游、2004、2005、)。 A growing body of literature over the years has examined the newly emerging Korean cultural market and its implications in the Asian region. 查阅越来越多的文献表明新兴的韩国文化市场和它的影响在亚洲地区。Several scholars (Ha and Yang, 2002; Ko, 2002; Lee, 2004) have explored these trends primarily from cultural perspectives, such as cultural proximity and cultural homogenization in East and Southeast Asia. 有几位学者(Ha和杨,2002;柯,2002分;李,2004) 主要从文化的角度探索了这些趋势,如在东亚和东南亚的文化接近和文化同质化方面。The growing literature has contributed to our understanding of whether Korea is constructing a regional hegemony in the global cultural market, as in the case of Mexico, Brazil and India (S