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Equity capital 权益资本 Receivables应收账款 Distribution channel 分销渠道 Top quality products高端产品 Superior service优质服务 Cash flow现金流量 Balance sheet余额表 Trade shows展销会 Specialty chain stores专卖店 Buying decision购买决定 In-person sales presentation 直销 Market entrance市场准入 Oversees suppliers海外供货商 Leadership position领先地位 Inventory planning库存计划 Defective products残次品 Face-to-face selling直销 Advertising budget广告预算 Press release新闻发布会 Founding partners创始合伙人 Sales reps推销员，销售代表 Back-up support后援支持 Warehouse space仓库容积 Tentative agreement 意向书 企划书就是创业者（或是企业主）与潜在投资者之间，一种最有效的沟通工具。是构建企业的大体框架和前期预算。企划书的表现形式可以非常多样，但是本质上，企划书是一种说明公司的长期目标/总目标（Goals）、阶段目标/次目标（Objectives）、商业策略（Strategies）以及战术（Tactics）的文书，简单地说，企划书的目的是要说明公司未来要往哪里去，它要如何到达目的地，以及目标达成后的景象是如何。 A business plan is a summary of how a business or entrepreneur intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient for the venture to succeed. It is a written explanation of the companys business model for the venture in question. Business plans are used internally for management and planning and are also used to convince outsiders such as banks or venture capitalists to invest money into a venture. after-sales service 售后服务blind product test buy for fun buying motivation 购买动机market potential 市场潜力maturity phase壮年期，成熟段one-stop shopping 一站式购物 demand and supply curve供求曲线 distribution cost 经销成本 price-sensitive buyers 价格导向型买者 quality management 质量管理 random sampling 随机抽样registered trademark注册商标foreign dumping 外国倾销 in-store survey mail-order company 邮购公司 social-economic factors 社会经济因素 trade fair 商品交易会 pilot shop试点店 value chain 价值链 wholesale stores 批发商店 psychological needs心理需求 external forces外力 proactive management前瞻性管理consumers mobility 顾客移动性 feedback signal反馈信号 stagflation滞涨 antitrust suits放垄断讼案 up-to-the-minute information shopping behavior惠顾行为 adverse effects负面影响 government-sponsored projects 政府赞助项目 state of the art 当前发展状况 brand image品牌形象 advertising wars