南京财经大学电子商务英文版课件chapter1.pptVIP

Introduction to Electronic Business School of International Economy and Trade Electronic Business Department Maoyanni@263.netInterdisciplinary Nature of EC Marketing Computer science Consumer behavior and psychology Finance Economics Management information system Accounting and auditing Management Business law and Ethnic Others Foundation of EC Network Economy Infrastructure for EC E-markets Electronic Payment systems Logistics and Supply chain Management Information Management 1.1Definitions and Content of EC 1.1.1 A Brief History of EC （1）EFT（Electronic Funds Transportation） （2）EDI（Electronic Data Interchange） （3）EC (Electronic Commerce) （4）EB（Electronic Business） （1）EFT(Electronic Funds Transfer) It started in early 1970s, funds routed electronically from one organization to another ,limited to large corporations, financial institutions, and few daring small businesses. （2）EDI（Electronic Data Interchange） EDI is a system that standardizes the process of trading and tracking routine business documents,such as purchase orders,invoices, payments, shipping manifests, and delivery schedules.EDI enlarged the participating companies from financial institutions to manufacturers, retailers, services, and so on. （3）EC(Electronic Commerce) With the commercialization of the Internet in the early 1990s and its rapid growth to millions of potential customers,the term electronic commerce was coined. 1. 3 Benefits and Limitations 1.3.1Benefits Benefits to organizations Global reach Cost reduction Supply chain improvements Extended hours Customization New business models 2.Benefits to consumers Ubiquity More products and services Cheaper products and services Instant delivery Information availability Participation in auctions Electronic communities Get it your way No sales tax 3. Benefits to society Telecommuting Higher standard of living Hope for the poor Availability of public services 1.3.2Limitat