旅游电子商务发展的现状与策略分析毕业论文.pdfVIP

浅析旅游网站的现状及发展策略 摘 要 旅游网站是旅游业发展的一个主要方向 , 是旅游业参与国际市场竞争的重要手段。 由于 我国旅游网站建设还处在起步阶段 , 信息服务和在线支付能力有限 , 网络营销还仅仅是一 种时尚 , 消费者的培育、旅游网站环境的成熟和政策法规的建设等等都还是亟待在发展中 解决的问题。这就迫切需要营造一个有利于旅游网站健康发展的大环境 , 以赶上信息时代 的大潮。旅游企业与旅游网站应借鉴国外的先进管理方式 , 积极探索适合我国国情的旅游 网站的现代经营方式与科学管理方法。目前，我国旅游网站发展中的问题主要存在于旅游 网站的配套设备不完善；网民绝对数不断提高，但购买力不足；国内旅游企业涉足电子商 务程度低；国内具有完善功能的旅游企业服务的网站数量少等方面。政府应大力扶持旅游 网站的发展，完善电子商务的宏观环境；发挥旅游企业的积极作用，实现规模化、网络化 经营；加强旅游企业与交通部门的合作，推行电子票务；加强银企合作，解决网上支付的 问题，同时，应保证网络安全。 关键字 ：旅游网站；现状；问题；对策 摘要 ······································································································································Ⅰ 一 旅游网站的概述 ············································································································· 2· ( 一 ) 旅游网站的内容 ··································································································· 2· 1. 旅游网站的概念和基本功能 ··········································································· 2· 2. 开展旅游网站的必要性及优势 ······································································· 2· ( 二 ) 旅游网站的模式及发展原因 ··············································································· 3· 1. 旅游网站发展的模式 ······················································································· 3· 2. 旅游网站迅猛发展的原因 ··············································································· 4· 二 国内外旅游网站发展的现状、问题 ············································································· 5· ( 一 ) 国外旅游业 ··