浅谈房地产企业产品标准规范化定位对房地产企业的意义.docVIP

【摘 要】产品标准化对任何房地产企业有着决定意义；产品标准化后，在产品的整体定位上会比较清晰，对实现品牌战略具有很好的推动和促进作用。产品标准化则是对某一种产品进行标准化；产品定位，必须要经过市场调研，根据公司的状况和客户的要求推出几种大型的有长期生命力的产品。　　【关键词】产品标准化；品牌定位；设计 \o 管理；成本管理　　On the standardization of products targeting the real estate business sense of the real estate business　　Xie An-fu　　(Shaanxi Makoto United Real Estate Co., Ltd Tongchuan Shaanxi 727000) 　　【Abstract】Standardization of products for any real estate company has decided to meaning; product standardization, the overall positioning of the product would be more clear, for a good brand strategy to promote and facilitate the role. Pro