冠状病毒广告支出影 响：品牌，代理商和其他买家，2020年4月.pptxVIP

IAB Proprietary Research 2;IAB Proprietary Research 3;To understand how and where US ad spend is being impacted as well as how this trends overtime, IAB is conducting buy-side surveys. This is the second, fielded April 15-21. N=294 completes from those responsible for US advertising spend in 2020: media planners media buyers brands;IAB Proprietary Research 5;Agency and Brand leaders illuminate buying strategy during the COVID-19 crisis;PAGE;Ad Spend: What’s Changed Month over Month?;Undecided Buyers have now paused activity;Digital experiencing slight rebound – Traditional continues to