中国电信市场营销策略分析.pdfVIP

中国电信市场营销策略分析 摘 要 中国电信市场的营销策略分析，是在综合全面考虑包括电信的营销环境，理 念，风险，战略等在内的一切可能因素的基础上进行的理论研究策划，它是从企 业的经营角度出发，为企业寻求一条长久生存的发展道路，必将会为我国的电信 事业的敬意发展带来深远的影响。 本文共分六章节： 第 1 部分 是从本课题的研究目的、意义、方法以及思路等方面入手开始分 析； 第 2 部分 研究的是电信市场营销概述，包括了涵义、原则、特点； 第 3 部分 分析了中国电信内部条件：企业组织结构、业务、现状等方面 第 4 部分 则从环境方面分析，有：政策环境、客户、竞争对手等 第 5 部分 是本文的重点，即中国电信企业市场营销策略，从竞争、品牌、 服务、价格、促销公关以及营销组合等策略加以分析。 第 6 章 为结束语 关键字 ： 中国电信 电信市场营销 SWOT 营销组合 1 Abstract The sale tactful analysis of the market of China Telecom, is to be synthesizing overall consideration , the sale environment, concept, risk and strategy that includes telecommunications etc. in go on on the foundation of all possible factor theoretical research plan , it is from the operation of enterprise angle leave , seek the development road of a long survival for enterprise, can be the telecommunications cause of our country respect development bring profound influence. This paper divides into 6 chapters totally: The part of 1th is to start with from aspect, meaning, method as well as way of thinking and such the research purpose of this program to begin analysis; What the part of 2th study is that telecommunications market sale general state , have included culvert justice, principle and characteristic; The part of 3th have analysed the internal condition of China Telecom: enterprise organization structure , business , present situation wait for aspect The part of 4th is analysed from environment, have , : policy environment , customer and competitor etc. The part of 5th is the focal point of this paper, the enterprise market sale strategy of China Telecom is from competition