新视野大学英语视听说教程Unit 4 Beware of ads听力原文.pdfVIP

学 海 无 涯 Unit 4 Identifying the associative meaning of ads 1. Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 2. Make yourself heard. 理解就是沟通。（爱立信） 3. Obey your thirst. 服从你的渴望。（雪碧） 4. We lead. Others copy. 我们领先，他人消防。（理光复印机） 5. No business too small, no problem too big. 没有不做的小生意，没有解决不了 的大问题。（IBM） 6. Drivers wanted. （大众） 7. Don’t leave home without it. 出行不能没有它。（国际旅行保险） 8. She works while you rest. 你休息的时候，她在工作。（洗衣机） Task 1 The influence of advertising Richard: Dad, I need a pair of new shoes for an important basketball game. My old ones look kind of funny. Father: Funny! We just bought those last spring. There’s a lot of life left in them. Richard: But look at this ad with Yao Ming. He says these shoes give him extra spring. Father: Yao Ming is so tall that he doesn’t need extra spring. Anyway, he makes money than I do. And they probably give him millions of dollars to wear those shoes. Richard: But if you bought me the shoes, I’d wear them for nothing. And I’d have that extra spring. Father: Do you think Yao Ming reached the top just because of the shoes he wears? Or was it something else? Richard: You mean like hard work, dedication, that sort of thing? Father: Exactly. Just focus on your studies and forget the shoes. Task 2 A job ad for a friendly employee A Job Ad for a Friendly Employee A firm advertising for a “friendly” employee has been asked to change its wording because it discriminates against unfriendly people. Travel-co, a travel agency, put in a request for a “Friendly employee” to provide food for its staff. But the Job Center in Bristol told managing director Harry Smith that he would have to remove the word “friendly” before the advertisement could be accepted. Mr. Smith said he could not believe the decision and th