重庆自驾游市场发展研究.pdfVIP

毕业论文范文模板 重庆自驾游市场发展研究 摘要：随着散客化时代的来临，我国旅游业发展的大众旅游阶段特征将更加明显， 在全国自驾游蓬勃发展的大背景下，重庆省的自驾车旅游也得到进一步的发展，但自驾 游理论研究并未充分展开。本文以重庆省自驾车旅游市场的发展情况作为研究对象，本 文在绪论部分，概述了论文研究的背景与意义，然后在第二章概重庆省自驾游游客相关 社会属性。第三章分析重庆省自驾游游客行为特征分析。在本文的最后一部分介绍了重 庆省自驾游市场发展策略，希望本文的研究的成果对于重庆的自驾游的市场有一定的借 鉴的作用，并且也给其他行业的带来一定的借鉴的作用。 关键词：重庆自驾游；建议；市场发展 毕业论文范文模板 Abstract: with the advent of the era of fit, mass tourism stage characteristics of the development of Chinas tourism industry will be more obvious in the country, driving the background of vigorous development, self driving tour has been further development in Chongqing Province, but driving theory was not fully developed. This paper takes Chongqing province development self driving tourism market as the research object, this paper in the introduction part, an overview of the background and significance of the research, and then in the second chapter takes Chongqing province tourists self driving related social attributes. The third chapter analyzes the behavior characteristics of tourists in Chongqing. In the last part of this paper introduces the Chongqing province tourism market development strategy of self driving, I hope this research results for Chongqing self driving tour market has certain reference role, and also to other industries to bring certain reference role. Key words: Chongqing self driving tour; suggestion; market development 毕业论文范文模板 目录 1 绪论1 1.1 研究背景1 1.2 研究意义1 2 重庆省自驾游游客相关社会属性1 2.1 性别比例1 2.2 年龄结构2 2.3 文化程度2 2.4 职业类别2 2.5 收入特征2 2.6 家庭结构3 3 重庆省自驾游游客行为特征分析3 3.1 出游动机3 3.2 出游伙伴3 3.3 消费情况3 4.重庆省自驾游市场发展策略4 4.1 发挥政府主导作用4 4.1.1 完善基础设施建设4 4.1