第5章管理与全球化。.pptVIP

1 Social Responsibility and Managerial Ethics 社会责任与管理 伦理 5 Learning Outcomes 学习成果 阅读及学习完本章后要求掌握以下 4 点，并能回答其中的有关问题： LO 5.1 What Is Social Responsibility? 什么是企业社会责任？ LO 5.2 The Greening of Management 管理的“绿”化 LO 5.3 Values-Based Management 基于价值观的管理 LO 5.4 Managerial Ethics 管理伦理 2 What Is Social Responsibility? 什么是企业社会责任？ Learning Outcome 5.1 1. Contrast the classical and socioeconomic views of social responsibility. 对比社会责任的古典观和社会经济观 2. Discuss the role that stakeholders play in the four stages of social responsibility. 讨论利益相关者在社会责任 4 个阶段的角色 3. Differentiate between social obligation, social responsiveness, and social responsibility. 区别社会义务，社会响应和社会责任 4. Explain what conclusion can be reached regarding social responsibility and economic performance. 解释关于社会责任和经 济绩效之间关系能得出什么结论。 3 4 What Is Social Responsibility? Two Views of Social Responsibility: P.115 1. The Classical View 经典观 ? Managements only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation). 5 Two Views of Social Responsibility: P.115 2. The Socioeconomic View ? Managements social responsibility goes beyond making profits to include protecting and improving societys welfare. ? Corporations are not independent entities responsible only to stockholders. 6 表 5 – 1 Arguments For and Against Social Responsibility P.116 ? For ? Public expectations ? Long-run profits ? Ethical obligation ? Public image ? Better environment ? Discouragement of further governmental regulation ? Balance of responsibility and power ? Stockholder interests ? Possession of resources ? Superiority of prevention over cures ? Against ? Violation of profit maximization ? Dilution of purpose ? Costs ? Too much power ? Lack of skills ? Lack of accountability 7 图 5 – 4 To Whom is Management Responsible? P.124 图