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Unit 5 Big Business
Lesson A
1.vocabulary link
B.
1. produces, purchase, employs
2. develops, ship, manage
3. advertise, compete
Audio Track 4-5-1
Talk 1
Our company employs 100 people from the local area. It develops and produces wooden artware
which it sells in one of its five city stores. Even without advertisement, the products are very
popular and the stores are always busy. Customers often come directly to the stores to make
purchases.
*Talk 2
I ’ m the Product Marketing Manager of our company. We are working on a marketing plan at the
moment. Before any contracts are signed, there are a lot of things we have to take into careful
consideration. We should know, for instance, the needs and preferences of consumers, the best
distribution channel, the governing rules and regulations concerning the distribution of products,
and the price at which products can be sold.
**Talk 3
My employer is a world-leading information and communications technology (ICT) solutions
provider. The company supplies networking and telecommunications equipment to 45 of the
world ’s 50 largest telecom operators. In such a competitive market, the company has to innovate
to stay ahead. That ’s why it invests heavily in research and development, the department I work
in. I ’ m a senior analyst in the RD division.
Audio Track 4-5-2/Audio Track 4-5-3
He may have been your typical teenager in most ways. But he was different in one particular way:
he started his own magazine. At the age of 15 he managed the magazine called Student. It was
written for and about young people in school. He was very busy, but it was a satisfying job.
His next business venture was completely different. He and some friends started a mail order
record company. It was also the same year, 1970, when his music discount
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