立邦漆油漆竞争品牌回顾.pptxVIP

油漆竞争品牌回顾2003 1月-9月;议程;;Ac 尼尔森数据来源 ;油漆品类广告花费 vs. 总共广告花费;油漆品类广告花费 vs. 总共广告花费;季节性的品类花费;RMB: Million;Instead of focus the monitoring on “Wall Emulsion Paint category”Maximize has re- customized with AC Nielsen Ad Spend Monitoring  by expanding the scale of Paint Category ( some wood-care brands are also included);立邦漆与多乐士在墙面乳胶漆的花费占过半的支配地位  2001 2002 2003J-JICI + NIPPON 64% 77% 77%;在不断增加的油漆品牌中，多乐士与立邦漆是主要的投放品牌，投放的油漆品牌呈不断增加的趋势  2001 2002 2003J-JICI + NIPPON 63% 61% 50%