劳斯莱斯营销分析.ppt

Marketing plan for Rolls-Royce Objectives Your text Objectives “Be the leader provider of premium products and premium services for individual mobility” 世界最远的距离不是树与树的距离 而是同根生长的树枝却无法在风中相依 世界上最远的距离不是树枝无法相依 而是相互了望的星星却没有交汇的轨迹 世界上最远的距离不是星星之间的轨迹 而是纵然轨迹交汇却在转瞬间无处寻觅 世界上最远的距离不是瞬间无处寻觅 而是尚未相遇便注定无法相聚 世界上最远的距离是鱼与飞鸟的距离 一个在天 一个却深潜水底 @点击添加文本 单击添加大标题 Your text Environment Analysis Environment Analysis (1) Your text 1.Political Tax policy Increase in prices within the luxury automobiles sector 2.Technological Sales Not possible to do any type of transaction online nevertheless it can be the first way to contact a dealer. Trade restrictions barriers In some nations protectionist measures can drive to impose such measures making it hard to enter. Rate of technological change Even though Rolls Royce is a traditional brand of cars, new models need to comply with advanced technology that go in had with its well recognized engineering quality. 世界最远的距离不是树与树的距离 而是同根生长的树枝却无法在风中相依 世界上最远的距离不是树枝无法相依 而是相互了望的星星却没有交汇的轨迹 世界上最远的距离不是星星之间的轨迹 而是纵然轨迹交汇却在转瞬间无处寻觅 世界上最远的距离不是瞬间无处寻觅 而是尚未相遇便注定无法相聚 世界上最远的距离是鱼与飞鸟的距离 一个在天 一个却深潜水底 @点击添加文本 单击添加大标题 Your text Environment Analysis Environment Analysis(2) Your text Economic Purchasing Power Outstanding when analyzing luxury brands. Legal Environmental regulations regarding Global climate change “ Competitor trade regulations Globalization New market entry ? Emerging economies Recessionary pressures As many other luxury brands can be deeply affected financial Exchange rate Weakening of the dollar Social Income Distribution “Rolls Royce only targets potential customers who have liquid assets in excess of $30 million” 世界上最远的距离不是生与死的距离 而是我站在你面前你不知道我爱你 世界上最远的距离不是我站在你面前你不知道我爱你 而是爱到痴迷却不能说我爱你 世界上最远的距离不是我不能说我爱你 而是想你痛彻心脾却只能深埋心底 @点击更换文本 单击添加大标题 Your text Target customers target customers wealthy and high income Attaches great importance to the performance of cars enjoy the honor which Luxury cars brin