牛津高中英语模块四unit11教案设计advertising.docVIP

标准文档 课程单元教学设计首页 Welcome to the unit Advertising——Unit 1 课程课题： Period 1 课授 教师 授课班级 学时数 2 授课 期日 日月 年 教学地点 教学 标目 Knowledge of general idea and have a 1. To enjoy some beautiful advertisements advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. Ability . 1. Encourage the students to discuss about advertisements. 2. Students can get a better understanding of advertisements Emotion opinions share English and expected to practise their spoken Students are with others by actively participating in the designed activities. 教学 重点 难点 1. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 2.Encourage the students to communicate with classmates. 学教 手段 法与方 1. Discussion in pairs or in groups. 2. Task-based in-class activities. 3. Explanations of some language points. 教学 准备 A tape recorder and the multimedia. 参考 料资 《牛津高中英语》（教师用书） 《牛津高中英语》课课练 学教 思反 实用文案． 牛津高中英语教学设计 Advertising Unit 1 元：单 Welcome to the unit 块：板 课堂设计指导思想：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感， 有关 这也有助于达成新课程标准中有关情感态度的目标要求。Teaching aims: 1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. Teaching procedures: lead-in Step 1 both which are beautiful advertisements, among students The teacher shows the several commercial advertisements and public service advertisements. 【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作